内容摘要："And with a way of life that we don't want the deep state looking over our shoulders or being scared of what we say," he said, referring to China.

"And with a way of life that we don't want the deep state looking over our shoulders or being scared of what we say," he said, referring to China.

"They have done their research. They've gone onto social media, they've seen images. They've read reviews. They're getting tips off TikTok," he said."People are literally walking in with their phones, particularly if English isn't their first language, and they're holding up pictures or showing us reels and saying: 'I want this'."

Customers pay anything from £3.20 for a plain croissant to £4.50 for "limited edition" bakes - prices which David accepts are outside of the bracket of "everyday products".But he said between the ingredients, paying for his "quality" staff and making a profit, margins were "very small"."Wages have increased quite dramatically just recently and that does translate straight to the prices that we have to pass on to the customer," he said.

"Running a food business is incredibly challenging."So what is it about flaky baked goods that makes people part with their hard-earned cash?

Food and travel writer Ross Clarke said he believed that even in a cost-of-living crisis, people were inclined to splurge on small luxuries.

It is a concept known as the lipstick effect, which suggests that people are more likely to buy small luxury items - like lipstick - during economic downturns.When crews arrived at the scene, they had to isolate the electricity to the property and remove the ceiling to access the fire within the void.

UK Power Networks was also in attendance and the fire service said the electrical supply would be "out for a while".A spokesperson for Ipswich Borough Council said they were "grateful" for the fire service's quick response.

"An early inspection indicates that there was no significant damage to the items stored in this location," they said."We also wish to make it clear that this fire was not in the main museum building which is currently being refurbished and we do not expect it to impact on the delivery of that project."